Russell Brunson’s One Funnel Away – Only $100?

Until two months ago, I had never heard about Russell Brunson or any of his products. If you spend much time on the internet, you will probably think that I have been hiding under a rock. Especially when I now know that “the people in the know” on the internet are comparing Russell Brunson’s rise to that of the IPhone.

Anyway, I was seriously tempted to buy the whole package but thought I would test the waters first. I understand that Russell Brunson has exceptional selling powers but in the time that I have been watching his training and other various footage, I am finding him to be believable and trustworthy. It certainly is not hard to find raving testimonials about Russell Brunson and his ClickFunnels software. Russell Brunson sure does seem to be taking the internet by storm.

Always interested in a challenge, I purchased the June 30 day One Funnel Away Challege. The One Funnell Away Challenge comes from a story that Russell tells about his various businesses, failures and challenges along the way. Long story short, he developed the “one funnel that saved us.” It is a compelling story and hugely motivational.

This success story really appealed to me and I know many reading this will think that I have just been caught up in the sales pitch. But, I don’t think so. It appealed to me because it felt truthful. Anyway, the proof is in the pudding! For a $100 investment, I didn’t think I had a lot to lose to see if this guy was all that and his product did what he said it did.

Five days in and I have to say that I am loving it. It has been full but so far worth it. 

Russell Brunson Knows His Stuff

I can’t recall which video I heard Russell say this (otherwise I would add the link) but he mentioned once that people love to receive packages in the mail. The guy was so pleased with the surprise package that he emailed a video of himself to Russell. When my package arrived on the doorstep for the One Funnel Away Challenge, I have to say that I was excited! 

The weird thing is that I buy stuff online all the time and never (well almost never) get excited when something turns up. Most of the time I have forgotten what I ordered and have to open up to be reminded! I know – first world problems. 

All that aside, the box was epic! The logo on the side of the box is like Tom Cruise doing his Mission Impossible thing hanging from a wire. Here’s a pic of my box that I took a photo of that day – which I also never do. I am starting to wonder if all the video’s I have watched of Russell that he has implanted some serious subliminal messages. If I was a conspiracy theorist – I’d go back to hiding under my rock.

Stephen Larsen & The First Five Days

As I have already said, Russell Brunson has a super power in sales but it seems his partner in this programme Stephen Larsen has similar powers but also excellent motivational skills!

I have followed along diligently so far and have not missed a day. If i am being honest, I have so many things on the go at the moment that it is easy to get distracted and move on to something else for a while. But, with the One Funnel Away Challenge, I just don’t want to.  I am enjoying the content of the video trainings and feel that they are definitely building to a much bigger end. 

Stephen Larsen is the first to tell you that his exuberance on the video’s is part of his marketing strategy but it is very engaging. It is most definitely not boring. I honestly get the feeling that both Stephen Larsen and Russell Brunson want to see their customers succeed in this business – and that is nice.

The first five days has been about building belief. The belief that this system works and can be used by anyone to model their businesses in the same way. I love this. I’ve never been one for pep talks but one of the things that Stephen stresses in the training is that successful marketers have gotten out of their own heads. The lesson here (aside from belief) is that successful marketers have turned their biggest weakness into their strongest asset. I’m looking forward to doing that!

It looks like a big part of the strategy is video marketing. GULP!

BUT, after the last five days I am now feeling quite comfortable about progressing down the video track. I just have to learn to be comfortable with it. Now I know that it’s just practice makes perfect. 

The ‘Who’ Not the ‘How’

This is one of my biggest issues. One thing that I have learnt so far, is that it is a common human characteristic to try to throw something of themselves into a tried and true system by changing it. Being a business student, I know all about Opportunity Cost and why it’s stupid to spend time on something when I can pay someone else to do it cheaper and faster than I could.

But, I STILL do it! So frustrating. I am that person who labours over a logo and struggles with the doubt that it looks like unprofessional crap. This particular lesson gave me the reminder that I needed to get my head back in the game. 

Russell introduces a really good tool about now as well called the ClickFunnell Rolodex. It’s actually pretty helpful and you know that the people providing services on this site have actually been vetted, are less likely to take your money and run and can do the job.

Stories Have It!

By no means am I a marketing Guru but I have been in business for a long time and have been in training for internet marketing on and off for years as well. But, one of the things I do know is that telling stories in marketing is a strategy to get people to “like’ you and build trust. 

The funny thing about the One Funnel Away Challenge is that I know that this is all part of the sales process and that I am being groomed for a sale. In this Challenge, I just don’t care. The stories are informative and interesting. And.. I still feel that the story tellers themselves do have the end-users best interests at heart.


So far, I have really enjoyed the challenge and all of the resources that come with it. I love the hard copy workbook that is sent with the package, the MP3 player and the course content. It has me looking forward to what is to come and made me not want to miss a day.

The One Funnel Away Challenge website claims:

“The Life You Want, The Marriage You Want… The Family That You Want, Is Going To Be Fueled By The Business You Build…”

I am not sure that the One Funnel Away Challenge can do all of that, but it has certainly lived up to the promises made so far. 

Living In Awe! Why it’s a Must to Manifest Abundance.

The Law of Attraction has been a fascination for me (like millions of other people) since The Secret came out . I was aware of the Law of Attraction before but thought it was really just a bit of hocus pocus or something that just worked for everyone else. That became even more true for me when I did everything that the Secret said to do and nothing eventuated. Nothing changed. Back to the grind! But, if I am perfectly honest – I never lost the interest. It’s hard to deny that it works when you see so many people living it these days. 

More and more people seem to be living their dream lives because the Law of Attraction is all that they focus on. The rest “just comes”. So, in my search for what truly makes the Law of Attaction work reliably and at will, I have come up with some key themes that I see reflected in every single story told by the successful manifestors of the world. 

It is seriously easy to get lost in what needs to be done to manifest abundance. According to a survey conducted by Inspire3, when people were asked: “Do you get the results you expect when using the Law of Attraction?” – 94% said no.  That is a seriously bum statistic.

There is no doubt in my mind that we are all divine beings having a human experience. Which also means that I firmly believe that we all have the power to manifest the lives that we want at any time in our life – so, why aren’t we constantly manifesting abundance all the time?

Manifest Abundance the Awesome Way

The understanding that life always gets in the way has got to become a BRULE (a bullshit rule). However we do it, we have to find ways to overcome the hurdles that life has thrown at us and remind ourselves that everything we experience is to teach us something or other. PLUS, remind us to revert to our natural states of joy and awe! 

To manifest abundance, we need to re-discover our ability to life in an almost constant state of awe. I don’t believe it matters how we do that – just that we do. One of the simplest reminders that I can think of, is to look at our children. They don’t know how to be any other way. Their focus is 100% on the immediate task – and it is mindblowing how free they are when they experience life through their untainted perspective! 

I have been involved in Rao Srikumar’s quest through MindValley called “The Quest for Personal Mastery”. One of the tools that taught me is to start looking at the world through a different lens. When you next walk out your front door, spend some time re-focusing on the everyday things that you see around you. Oddly, the things you start looking at through this different lens take on a whole lot more vibrancy.

And, trust me. Spend just one day doing this as often as you can, changes your perspective and mood almost instantly. 

In an interview with Vishen Lakhiani, Jason Silva mentioned a Robert Zemeckis movie about a character being a “Wonder junkie.” I love it! This is what it really means to view the world through a different lens.

Gratitude is Key!

It’s no secret that gratitude is a big part of manifesting abundance. It makes perfect sense. Like watching our children at play, gratitude instantly changes moods. It’s is incredibly hard to keep a negative thought when you are fully emersed in a gratitude visualisation. I know that all I have to do is think about my picture of Conrad (pictured above) to get that warm fuzzy feeling that being in awe brings. Again though, it’s incredibly easy to get bogged down with all the worries of the world but there are heaps of tools that can help.

One of the things that Abraham Hicks talk about is an exercise called the rage of appreciation. When you are having a bad day, it’s a fantastic tool to bring yourself around. I am probably explaining this in an overly simplistic way, but my view of the rage of appreciation is to spend at least ten minutes a day thinking about everything that I am grateful for in that particular moment. 

Another good one is something I learnt from Wayne Dyer. Every morning, before doing anything else he would simply sit and say thank you several times. There are multiple versions of this but another good way of reminding ourselves to stay in an attitude of gratitude is to journal it. Some recommend doing this morning and evening but I believe that it is entirely up to the individual. Just try to be thankful as often as you can.

The Importance of Higher Vibrations

I have read hundreds (well maybe not hundreds – but ALOT) of books on the Law of Attraction and the Art of Manifesting. I frequently found myself wondering how on earth I could apply all of the different things that people recommend to build your manifesting skills. I think that the many many theories flying around these days is one of the main reasons why people stick their head back in the sand and soldier on doing what they have always done – because that seems easier. 

For most of us, I think we need to simplify EVERYTHING. The Law of Attraction is no different. The more we are in a constant state of flow (a higher vibration) the more likely we are to manifest all of our desires in all areas of our lives. 

Jason Silva talked about this in reference to the research done through the Flow Genome Project by Steven Kotler.

“When people are in flow, not only do they feel their best, not only did they perform their best, but like existentially, it puts them in the right space, because they’re not so concerned about the future anymore.”

Jason Silva

We have the tools to do this but they need to be consistently applied. A few things that I have learnt along the way that help:

  • Mindfulness exercises – easy to find, apply and often freely offered on the Internet
  • Breathing exercises – easy to find, apply and often freely offered on the internet
  • Mel Robbin’s 5 second rule – A great book to read and an easy technique to apply 
  • Meditation – pick one that you like and try to meditate daily, even if it’s just for 15 minutes a day. Morning is best.
  • Smart phone – I know this sounds counter-intuitive but you can use this for reminders to have a ten minute rage (of appreciation)
  • Tapping – I haven’t done a lot of this but I do know that when I have, it has helped immensely at anxious times!
  • Affirmations
  • Yoga

It is no secret that life gets in the way and knocks us all off our manifesting pedestals but if we are to stay in flow, we have to use all of our tools to stay connected and stay on track.  

It probably also helps to remember that the Universe ALWAYS has our back and that it’s important to be in awe more.

Find something you love and do more of that!

Natalie Ledwell