Until two months ago, I had never heard about Russell Brunson or any of his products. If you spend much time on the internet, you will probably think that I have been hiding under a rock. Especially when I now know that “the people in the know” on the internet are comparing Russell Brunson’s rise to that of the IPhone.
Anyway, I was seriously tempted to buy the whole package but thought I would test the waters first. I understand that Russell Brunson has exceptional selling powers but in the time that I have been watching his training and other various footage, I am finding him to be believable and trustworthy. It certainly is not hard to find raving testimonials about Russell Brunson and his ClickFunnels software. Russell Brunson sure does seem to be taking the internet by storm.
Always interested in a challenge, I purchased the June 30 day One Funnel Away Challege. The One Funnell Away Challenge comes from a story that Russell tells about his various businesses, failures and challenges along the way. Long story short, he developed the “one funnel that saved us.” It is a compelling story and hugely motivational.
This success story really appealed to me and I know many reading this will think that I have just been caught up in the sales pitch. But, I don’t think so. It appealed to me because it felt truthful. Anyway, the proof is in the pudding! For a $100 investment, I didn’t think I had a lot to lose to see if this guy was all that and his product did what he said it did.
Five days in and I have to say that I am loving it. It has been full but so far worth it.
Russell Brunson Knows His Stuff
I can’t recall which video I heard Russell say this (otherwise I would add the link) but he mentioned once that people love to receive packages in the mail. The guy was so pleased with the surprise package that he emailed a video of himself to Russell. When my package arrived on the doorstep for the One Funnel Away Challenge, I have to say that I was excited!
The weird thing is that I buy stuff online all the time and never (well almost never) get excited when something turns up. Most of the time I have forgotten what I ordered and have to open up to be reminded! I know – first world problems.
All that aside, the box was epic! The logo on the side of the box is like Tom Cruise doing his Mission Impossible thing hanging from a wire. Here’s a pic of my box that I took a photo of that day – which I also never do. I am starting to wonder if all the video’s I have watched of Russell that he has implanted some serious subliminal messages. If I was a conspiracy theorist – I’d go back to hiding under my rock.
Stephen Larsen & The First Five Days
As I have already said, Russell Brunson has a super power in sales but it seems his partner in this programme Stephen Larsen has similar powers but also excellent motivational skills!
I have followed along diligently so far and have not missed a day. If i am being honest, I have so many things on the go at the moment that it is easy to get distracted and move on to something else for a while. But, with the One Funnel Away Challenge, I just don’t want to. I am enjoying the content of the video trainings and feel that they are definitely building to a much bigger end.
Stephen Larsen is the first to tell you that his exuberance on the video’s is part of his marketing strategy but it is very engaging. It is most definitely not boring. I honestly get the feeling that both Stephen Larsen and Russell Brunson want to see their customers succeed in this business – and that is nice.
The first five days has been about building belief. The belief that this system works and can be used by anyone to model their businesses in the same way. I love this. I’ve never been one for pep talks but one of the things that Stephen stresses in the training is that successful marketers have gotten out of their own heads. The lesson here (aside from belief) is that successful marketers have turned their biggest weakness into their strongest asset. I’m looking forward to doing that!
It looks like a big part of the strategy is video marketing. GULP!
BUT, after the last five days I am now feeling quite comfortable about progressing down the video track. I just have to learn to be comfortable with it. Now I know that it’s just practice makes perfect.
The ‘Who’ Not the ‘How’
This is one of my biggest issues. One thing that I have learnt so far, is that it is a common human characteristic to try to throw something of themselves into a tried and true system by changing it. Being a business student, I know all about Opportunity Cost and why it’s stupid to spend time on something when I can pay someone else to do it cheaper and faster than I could.
But, I STILL do it! So frustrating. I am that person who labours over a logo and struggles with the doubt that it looks like unprofessional crap. This particular lesson gave me the reminder that I needed to get my head back in the game.
Russell introduces a really good tool about now as well called the ClickFunnell Rolodex. It’s actually pretty helpful and you know that the people providing services on this site have actually been vetted, are less likely to take your money and run and can do the job.
Stories Have It!
By no means am I a marketing Guru but I have been in business for a long time and have been in training for internet marketing on and off for years as well. But, one of the things I do know is that telling stories in marketing is a strategy to get people to “like’ you and build trust.
The funny thing about the One Funnel Away Challenge is that I know that this is all part of the sales process and that I am being groomed for a sale. In this Challenge, I just don’t care. The stories are informative and interesting. And.. I still feel that the story tellers themselves do have the end-users best interests at heart.
So far, I have really enjoyed the challenge and all of the resources that come with it. I love the hard copy workbook that is sent with the package, the MP3 player and the course content. It has me looking forward to what is to come and made me not want to miss a day.
The One Funnel Away Challenge website claims:
“The Life You Want, The Marriage You Want… The Family That You Want, Is Going To Be Fueled By The Business You Build…”
I am not sure that the One Funnel Away Challenge can do all of that, but it has certainly lived up to the promises made so far.