Sleep Deprivation, Click Funnels and Why I’m Not Worried!

At 2.00am this morning I was woken up by the dog. Thinking that it was time to get up and go to work, I made a coffee, drank it, woke my partner up with a ready made coffee thinking I was doing a good deed – only to be told that it was 2.00am. Many hours before our normal weekly wake up time!

Clearly, I should have checked the time again after my first cup of coffee!

Why I Am Happy to Be Sleep Deprived!

Today is not the first time that I have woken up at 2.00am during the One Funnel Away Challenge (OFA). Actually, it is probably safer to say that I have been waking up at ungodly hours most days since starting the challenge. I put this down to a few things.

  • Excitement – Because of the belief that funnels will be profitable
  • Anticipation – What’s next and I want to see results
  • Competitiveness – Not wanting to be left behind 
  • Personal pressures – Determination to see the Challenge through
  • Belief – In the process

I haven’t been a good sleeper for years and it has always been a bit of an annoyance. There have been many occasions when I have wanted to prank my partner when he’s sleeping simply because he CAN sleep! I regularly function on between 4-6 hours sleep every day and have been doing it this way since my daughter was born 23 years ago! But, the last four weeks has been whole next level!

Lately though, I have had a whole lot less but I am happy to be sleep deprived. I’m tired most of the time at the moment but if my sleep habits were any different, I don’t think I would have gotten as far as I have in the challenge. By the time my partner gets up, I have listened to all of the training, cleared my emails and done some work on my funnel. 

Not resentful of the good sleepers anymore – just thankful that I have more time to get it done. Thanks OFA!

Belief In ClickFunnels

One of my personal fears is to be ‘salesy’ – I don’t want to be that stereotypical car sales person. But, one thing that I have come to realise since starting this online business journey (and something that has been reaffirmed by the challenge) is that marketing is actually a service!

I worry that my posts have all been about the One Funnel Away Challenge and Clickfunnels and salesy.  But, it is because I honestly believe that my funnel is going to work and want to share the message.

The worst thing about my new found belief in clickfunnels and the challenge is that I also know that my posts do appear to be ‘salesy’. But, they are not meant to be.

Every comment that I have made about the challenge is sincere in line with what I am trying to do here which is help as many people as possible make a living with a heart based business – doing what they love. I believe that clickfunnels can do that. The fact that I am worried about being salesy reassures me that my ‘why’ for doing this is not unethical but authentic.

From the outset of the Challenge, the team instilled a belief. A belief that Clickfunnels and the One Funnel Away Challenge is a tried and true system that will work – providing you put the time in. A perfect example of the committment the clickfunnels team has to our wins is in the last page of the workbook (3 days away) – yes, I read ahead!

“It’s important to remember that this is JUST the beginning of your online business journey. Those who get good at getting lucky, are really just the ones who:

Immerse themselves

Stay committed to the process rather than the result only

Remember that marketing is still about people

Never give up!

Russell Brunson – One Funnel Away

One Funnel Away Immersion

In the last 4 weeks, since starting the challenge, my sleep hours have dropped more! My 2.00am start this morning was just that. The start of my day. It’s a waste of time (for me) to try and sleep after a coffee – so I did what all half asleep people do. Facebook.

While checking on the One Funnel Away posts, I got sucked into a sales page. As I was about to purchase, I heard Stephen’s voice in my head. 

“Buy slowly”

Stephen Larson – One Funnel Away Challenge

Meaning – mimic (yes, Stephen – not steal) what others are doing that is working.  So, I backed out of the sales page. Saved the link and will study it later today – with a view to studying what worked or got me ‘hooked’. Or as Russell terms it, funnel hack.

The One Funnel Away teaching format seems to stick and I have been completely immersed. I have been living and breathing this stuff since finding Clickfunnels and the One Funnel Away Challenge. So much so that I am sure that my work thinks I have a terminal illness because I have been having a LOT of sick days!

Staying Committed To The Process Rather Than The Result

Apart from Wealthy Affiliate and my blog, this has been the most committed I have been to anything relating to my online business. 

The training has been and is inspiring, motivational, interesting and incredibly educational. It works. Every day, I get up excited to complete the next part of the challenge.

My usual priorities have taken a back seat to the challenge and this is because I am determined to see this through and can’t wait to start advertising to see what happens. Some of the OFA community on Facebook have already started sharing their personal wins and it is awesome to see. 

Not for a second am I saying that the challenge has all been plain sailing but that is where the committment comes in.

Never Give Up!

According to Stephen Larsen, only 30% of the people that start the challenge are still in it now. I am pretty sure that is reflective of all online courses that people buy – me included. But, the challenge has been different because you are actually taking action steps every single day. I think it’s the progress that you make along the way that helps keep you on track. 

Given that we all have busy lives, I think it’s important to have some internal pressures too. I can see how it would be easy to give up along the way but I am so glad that I haven’t. Every challenge and win is all just part of the journey. Worth it!

As Vishen Lakhiani says,

“Most people overestimate what they can achieve in a year but underestimate what they can achieve in three years.”

Vishen Lakhiani – Code of the Extraordinary Mind

I plan on hanging in.

Remember That Marketing Is Still About People

I know that I will never forget the people behind any marketing that I do.

This is for two reasons.

  1. Unethical marketers. I have been scammed too many times by sales letters and products that only ever give you a portion of the story. In most cases, leaving you more confused than ever and despondent because success online clearly only works for ‘other people’. 
  2. Purpose. This blog was set up for the sole purpose of documenting/discussing/teaching the challenges I have had along the way in the hope that it could help someone else.

After doing this challenge, I know that success online isn’t just a pipe dream. This challenge has strengthened my resolve to keep going until I can be in a position to do what Russell, Stephen, Julie and Ed are doing.

Onward and upwards!

Struggles! Is Clickfunnels Worth it?

At the end of the second week of the One Funnel Away Challenge and I have to admit I’m really struggling.

A funnel that I had already written through the bootcamp has been a technical nightmare for me to set up – given that I am not technical in the slightest. I have this horrible feeling that I am making things a lot more complicated than it needs to be but I am not sure how to change that. 

It feels a little bit like the old days when I had to learn how to do everything, learn what various bits of jargon and new terminologies mean before I can move forward. Wall after wall seems to be further confusing me and I feel a little bit like I am going around in circles.

If you are technical or understand SMTP and domain integrations, then you would be off and running. I on the other hand am having to learn how to get a clue.

Time To Get A Grip! Opportunity Cost

Many things about this challenge have reminded me of things that I already knew but have chosen not to do or forgotten to do. I do want to know about all of the aspects of this business but I am not sure that I need to be learning those things now. Click funnels has got an awesome support team that generally respond within in minutes and usually fix any issues that you’re having but in this case, I just couldn’t get my email sequence to send to my opt ins.

With Stephen Larson’s opportunity cost ringing in my ears, I decided it was time to get a grip and stop trying to do it all myself. Personally, I have lived my life and taught my daughter (probably wrongly) that if you can do it yourself, don’t ask someone else to do it. I get it from my Dad. We all get these BRULE’s (Bullshit Rules) about life. All well meant and learnt from their life experiences but I am not sure they serve us now.

So, opportunity cost. I decided to outsource the technical stuff so that I can get on with the writing. I never wanted to trade a job for a job so I am going to have to outsource the tough stuff and do more of the fun stuff.

Hooks, Hooks And More Hooks

To be perfectly honest, the technical stuff isn’t the only struggle. One of the tasks from this week was to work on our ‘hooks’ to get our customers attention. I have to admit to having a total brain freeze all weekend on this one. The only hooks I have ever used is to catch fish!

A bit out of my comfort zone!

I am sure that I am like a lot of people that have been raised to have an open mistrust of pushy sales people. Those car salesmen people. People that are really only in for their profit. Only there to rip you off and sell you a lemon. I know that I have this BRULE deeply ingrained. I know because I have this reluctance to ‘sell to people’ because it makes me feel tarnished or I think I will need to be really pushy or a trickster to get someone to buy from me.

I know that I need to get clear of the pushy salesman view because it is a huge block to my success and my ability to be able to help others. 

To explain, one of the ‘reminders’ I spoke about earlier that I have got from the challenge – is that marketing isn’t sleazy and it certainly doesn’t have to be pushy. Sales and marketing done well and ethically is actually a force for good. It was a real epiphany for me to realise that ‘good’ marketing actually helps a lot of people to find products or things that they want and need.

All of us that have this view of the pushy sales man (or woman) need to ditch it as the BRULE that it is. The whole reason why I promote Clickfunnels is because it is an excellent product that makes creating sales pages and funnels quick and easy (except for my SMTP issue – which is my issue) to use with an outstanding support system. 

For a non-creative person, the software at Clickfunnels is fantastic.

Plan A – Doing It All Myself to Plan B – Move it on!

Russell Brunson and Stephen Larson are re-enforcers and tutors. I have already learnt a lot on this challenge and been thankfully reminded of many others. The daily videos and homework are an excellent motivator to stay on top of the daily tasks. I have spent my weekend working on mine to make sure that I don’t fall behind and miss something along the way.

That is not generally me – I am a manana kind of girl! 

Clickfunnels has put me in competition with myself. Calling this 30 days a challenge has changed everything. Along with Russell and Stephen, I am holding myself accountable for getting this done. That’s a great thing.

So, the other funny thing. I’m not much of a planner either. After completing this weekends task (which I struggled with because of the hooks), I looked at the completed page and realised that Russell had just made me ‘plan’!

in front of me, I had these train tracks for the funnel that we will be making next week. That’s exciting. And, now I don’t feel quite as overwhelmed. 

Plan B – done. 

Technical stuff – gone and sorted. 

Exciting times!

Is Clickfunnels Worth It?

So far? Absolutely!

Sense of Purpose. Where Did It Come From?

A little while ago, I asked for feedback on my website. One of the comments that came back really surprised me. It was this:

“Your website talks about wanting to help a lot of people – but you never say why.”

As a New Zealander born and raised in the 60’s, we weren’t brought up to talk about ourselves. In fact, it was a little bit frowned on. You know. Don’t be a show off. Stop attracting attention. Be quiet. All of those things. 

So, talking about myself is not something that comes naturally and generally something that I want to stop doing as quickly as possible  That’s why it never occurred to me that someone would care ‘why’ I wanted to help others.

I suppose that’s why it’s time to elaborate.

A Look Back

Thirteen years ago, my partner and I decided it was time for a change in scenery. We were doing okay in New Zealand but it was still a struggle with two teenage girls, a mortgage and average incomes. So we decided to move to Australia. I had lived there for many years and didn’t have such great memories of the place but my partner had never lived out of New Zealand. We made the leap. We took my daughter but left my step-daughter behind to be with her mother.

My partner was excited to go but obviously sad to leave his daughter behind. We felt we had to go to see if we could make more money and get ahead. We rented our and moved in with my mother who lived in Perth. At 37 it’s not ideal to be living with Mum with your partner and daughter. Full credit to my Mum and my Step-Father, they took us in and as it turned out had to put up with us for much longer than planned.

You see, the plan was to stay with Mum for a short time and then rent a house.

Unfortunately, it didn’t turn out like that. 

Stressful times!

For two years, I applied for hundreds of jobs. Many of them way below the income  and role I had left in New Zealand – just to get a job to help with the bills. My partner had a high earning job working very long hours but it just covered our bills back home, the rent to my Mum and not much more. We didn’t go anywhere. Didn’t have any nights out and certainly did not see any of the Countryside – let alone have a holiday.

Then my partner lost his job for a while and it started getting really scary. I was juggling all of our remaining funds and talking to the bank – A LOT. For two years, I struggled with the bank – re-financing and praying that we wouldn’t lose the house. We really needed two incomes to make our lives work.

My partner was amazing and not once held it against me for not working those two years. I hope in part that this was because I spent every spare minute of the day on my laptop learning and writing. My stepfather set me up in the second lounge with a spare side table that they had and I sat there day after day trying to teach myself how to set up a money making website so that I could support my family.

It was heartbreaking to have to tell my daughter that we couldn’t afford to buy her treats or the niceties that her mates had at school. All we could manage was the bare minimum in clothes and her school costs. What a terrible Mum! Definitely felt like a complete failure. 

Internet marketing was completely new to me and pretty alien. Both my partner and I have backgrounds in the construction industry. They couldn’t be further apart! Not to mention the added bonus that I had zero technical ability with the internet. I could work a spreadsheet and microsoft word but no understanding of coding, website hosting, PPC, SEO, marketing – pretty much everything you need to know to start an internet business.

Every step was a road block and every step was something that I needed to learn to get to the next step. And..

New Zealand style roadblock!

When something broke? Days and days of trying to figure out what was going on to try and fix it. There wasn’t the help or support that there is now and there were a lot of sharks. I downloaded every free e-book I could find that would help me “get there” but they were all missing peices because they were really only just sales letters. Which I didn’t know at the time. My inbox looked like my junk folder does now.

Giving Up – Letting Go?

Nothing worked. Not a cent earned and two years of effort.

I listened to everyone’s advice and believed that the online thing just wasn’t for me. I didn’t have the skills or the knowledge. 

After two years, we packed up and came home.

Back in New Zealand, I had my Dad telling me that we had made a mistake. That we would have been much better off staying in NZ and much further ahead. I couldn’t really argue the point but I had already been listening to the same message from my family for the two years prior. I have to say that it got a bit tiring!

This is how old I felt

All my friends had families, were travelling the world and having time off. Not us. We worked and worked and just kept trying to get back on our feet.

Any thoughts of a profitable online business were parked and let go of. Had to be responsible and do the right thing. Do what adults do. Get a job and get on with it.

We’ve been doing that for the last ten years. But, I have always had this nagging. This constant discomfort. Something that I knew but wasn’t quite getting. So, I went back on the hunt.

Along Came Russell Brunson!

Far from being an internet marketing expert, my two years of trying to figure out this online thing put me in good stead to smell out the rubbish sales pages.

It was a Facebook Ad that got me. One simple click and I drifted into Russell Brunson’s expertly crafted funnel. Knowing that in the internet marketing world — some things are way too good to be true, I did my research before buying.

Armed and now dangerous, I decided to take the One Funnel Away Challenge and get the 14 day free trial of Clickfunnels!

I’m so happy I did!

From floundering around years ago, I finally feel that I have some direction. My online marketing business is no longer in the too hard basket and I am a firm believer that anyone can do this. A pretty huge turnaround in thinking for me!

Yes, It Was Hard!

Investing in the One Funnel Away Challenge was a no brainer. The risk was that I would lose my $100 bucks and still come away with very little but the potential benefits were huge.

It’s my 50th year and I seriously had to question why I was putting any new stress into my life but there was that nagging again! I had to have a go. I’ve always liked a challenge.

I still struggled with some of the techie stuff but I got there — with heaps of help from Clickfunnels. I am virtually on a first names basis with many of them and I am sure they got sick of seeing my name pop up — but hey?

Happy End Result

Now 30 days later, I have a fully functional funnel that I am delighted with. It’s earning and I am counting the days to firing my boss. I couldn’t be happier or more excited!

One Funnel Away…




Week 2 – One Funnel Away Challenge!

Still loving it! 

I’ve been really excited to start the week 2 Challenge of the One Funnel Away Challenge and today was extra special because I actually got to catch Stephen Larson’s live call. That’s a first. For once, I am thankful that the dog woke me up at 2.00am in the morning. If I was to complain, it would only be this. For some reason, being on the live call did make a difference or should I say felt different. I am sure that the recorded calls are every bit as good – it’s just a perception of mine. It could also be that I was more ‘lulled’ by the content because I was still in sleep mode!

So far, I have really enjoyed all of the content and learnt a LOT. Stephen, Julie and Russell are really engaging, motivating, knowledgeable and likeable – which makes it a whole lot easier to enjoy. Stephen has made a couple of comments about “yelling” Americans (and he does yell often) but it’s clear that it’s with the excitement of the topic. Love that!

One of the funniest things that have come out of the last two weeks, is that the song playing in my head alot at the moment is that song by the Pointer Sisters – 

It’s probably Stephen and Russell’s contagion but at this point, I don’t really care – just feeling optimistic, enjoying it and going with the flow. Even if it feels like the wheels are just about to fall off the bus.

Well that is probably a bit of a lie after the Unit today.

Gruelling but Good

So, on average each day probably consists of at least an hour of video/calls and some days a presentation from Julie as well. Then, there’s your homework. I still work full time and have a house to run (daughter, three large dogs, four cats and a Hubby) so it has been a bit of a stretch. But, like the title says. Gruelling but good. I really like the structure of it and being the crazy stationary geek, I am still loving the workbook.

Last week, we had to set up draft an what our offer might look like, then find products to package and get cover pages designed. Wow! I have to say I started feeling a bit overwhelmed at that stage. I have been struggling to figure out what I would sell as my own package for years and now the challenge wants me to go find at least 11 products with a view to packaging it??

But, Guess what? I did it!

I am so determined not to fall behind or miss a step in this process that I made it happen and I am pretty shocked at how easy it was after the training. It’s probably better to say, that the process of the One Funnel Away Challenge is making sense to me and I can’t stop hearing Kaelin’s message ringing in my ears!

“Just Do What Russell Says!”

Kaelin Poulin

So, I am. Well, until this morning anyway.

Oh Shit! Podcasting? 

Because I got up so early this morning and just happened to notice that Stephen was live on the Challenge, I broke the rule of thumb and heard Stephen’s call before listening to Russell’s training. As usual, he was engaging and full of excellent advice. Actually, today was probably perfectly timed because he told us his story of being the shy kid at school and the one that never spoke up. I know I can relate to that! This is why I write.

This is my 50th year and I promised myself big changes. You know, the usual mid-life crisis stuff.

  • Have more fun
  • Spend more time in Nature
  • Travel
  • Learn new ‘stuff’
  • Challenge myself…

So, here I am.

BUT, when Stephen started talking about Podcasting, it would be an understatement to say that more than a few things clenched! Still determined, I committed to getting a podcast at least vocalised and recorded before going to work. 

When the house was empty, I shut myself in my office, downloaded a recording app and just started talking. Man! After 17 goes of that, I deleted the horrible, horrible recordings and decided it would be a good idea to at least write it all down so that I could read it. At least that would get me there for more than 30 seconds. Well, it did that but it was awful!

I even tried to pretend that I was Sarah Connor from Terminator talking to John. That didn’t work either. I know I can do this but it is going to be a very steep learning curve and I’ll have to get out of my head for long enough to get past my fear of public speaking.

Aurora (the camouflaged one), Loona (because she’s crazy) & Nova (because he’s just awesome)

This doesn’t really feel like public speaking but it does feel awkward. I’m glad my three sleeping dogs were my only audience and this morning’s podcast will not be published today.

365 Days of Publishing?

On to Russell’s unit. Because I am always busy, I check the length of the training before launching to make sure that I have enough time to watch the whole thing. This morning, I’m thinking – cool. It’s only 15 minutes long. How bad can it be?

As it turns out, the time stamp was a complete farce because it was actually 365 days long.

Our Mission for the day, was to post every day for 365 days! Easy. Job done.

Up until now, I’ve been struggling to write 1-2 posts a week and that has been far from consistent. 

This is where the big mental pep talk is needed. Stephen even warned us that this would happen. I’m just going to have to keep going. One step at a time.

Bring on Tomorrow. What Will Tomorrow Bring?

There is definitely still excitement about the One Funnel Away Challenge but I have to admit to a bit of trepidation at the same time. I suppose it is good to have these opposing forces because it is probably what drives us. I am tempted to have a listen to the MP3 player that came with my pack but not that tempted. I think the strategy of the Challenge is to keep us so busy that we can’t jump ahead. It’s most definitely working for me.

It’s Been Quite A Ride So Far!

Hopefully this hasn’t come across as a rant because it really isn’t. I have found myself thinking, I’m 50 and doing pretty well. Do I really need this stress? I could just come home every night and put my feet up after dinner with a wine and the cat. But, if I am perfectly honest, I think that would be letting myself down big time.

I am looking forward to tomorrow and thinking of ways to be more productive. If others can do this, so can I. I’m thinking about getting a t-shirt made up to hang in front of my computer.