Sleep Deprivation, Click Funnels and Why I’m Not Worried!

At 2.00am this morning I was woken up by the dog. Thinking that it was time to get up and go to work, I made a coffee, drank it, woke my partner up with a ready made coffee thinking I was doing a good deed – only to be told that it was 2.00am. Many hours before our normal weekly wake up time!

Clearly, I should have checked the time again after my first cup of coffee!

Why I Am Happy to Be Sleep Deprived!

Today is not the first time that I have woken up at 2.00am during the One Funnel Away Challenge (OFA). Actually, it is probably safer to say that I have been waking up at ungodly hours most days since starting the challenge. I put this down to a few things.

  • Excitement – Because of the belief that funnels will be profitable
  • Anticipation – What’s next and I want to see results
  • Competitiveness – Not wanting to be left behind 
  • Personal pressures – Determination to see the Challenge through
  • Belief – In the process

I haven’t been a good sleeper for years and it has always been a bit of an annoyance. There have been many occasions when I have wanted to prank my partner when he’s sleeping simply because he CAN sleep! I regularly function on between 4-6 hours sleep every day and have been doing it this way since my daughter was born 23 years ago! But, the last four weeks has been whole next level!

Lately though, I have had a whole lot less but I am happy to be sleep deprived. I’m tired most of the time at the moment but if my sleep habits were any different, I don’t think I would have gotten as far as I have in the challenge. By the time my partner gets up, I have listened to all of the training, cleared my emails and done some work on my funnel. 

Not resentful of the good sleepers anymore – just thankful that I have more time to get it done. Thanks OFA!

Belief In ClickFunnels

One of my personal fears is to be ‘salesy’ – I don’t want to be that stereotypical car sales person. But, one thing that I have come to realise since starting this online business journey (and something that has been reaffirmed by the challenge) is that marketing is actually a service!

I worry that my posts have all been about the One Funnel Away Challenge and Clickfunnels and salesy.  But, it is because I honestly believe that my funnel is going to work and want to share the message.

The worst thing about my new found belief in clickfunnels and the challenge is that I also know that my posts do appear to be ‘salesy’. But, they are not meant to be.

Every comment that I have made about the challenge is sincere in line with what I am trying to do here which is help as many people as possible make a living with a heart based business – doing what they love. I believe that clickfunnels can do that. The fact that I am worried about being salesy reassures me that my ‘why’ for doing this is not unethical but authentic.

From the outset of the Challenge, the team instilled a belief. A belief that Clickfunnels and the One Funnel Away Challenge is a tried and true system that will work – providing you put the time in. A perfect example of the committment the clickfunnels team has to our wins is in the last page of the workbook (3 days away) – yes, I read ahead!

“It’s important to remember that this is JUST the beginning of your online business journey. Those who get good at getting lucky, are really just the ones who:

Immerse themselves

Stay committed to the process rather than the result only

Remember that marketing is still about people

Never give up!

Russell Brunson – One Funnel Away

One Funnel Away Immersion

In the last 4 weeks, since starting the challenge, my sleep hours have dropped more! My 2.00am start this morning was just that. The start of my day. It’s a waste of time (for me) to try and sleep after a coffee – so I did what all half asleep people do. Facebook.

While checking on the One Funnel Away posts, I got sucked into a sales page. As I was about to purchase, I heard Stephen’s voice in my head. 

“Buy slowly”

Stephen Larson – One Funnel Away Challenge

Meaning – mimic (yes, Stephen – not steal) what others are doing that is working.  So, I backed out of the sales page. Saved the link and will study it later today – with a view to studying what worked or got me ‘hooked’. Or as Russell terms it, funnel hack.

The One Funnel Away teaching format seems to stick and I have been completely immersed. I have been living and breathing this stuff since finding Clickfunnels and the One Funnel Away Challenge. So much so that I am sure that my work thinks I have a terminal illness because I have been having a LOT of sick days!

Staying Committed To The Process Rather Than The Result

Apart from Wealthy Affiliate and my blog, this has been the most committed I have been to anything relating to my online business. 

The training has been and is inspiring, motivational, interesting and incredibly educational. It works. Every day, I get up excited to complete the next part of the challenge.

My usual priorities have taken a back seat to the challenge and this is because I am determined to see this through and can’t wait to start advertising to see what happens. Some of the OFA community on Facebook have already started sharing their personal wins and it is awesome to see. 

Not for a second am I saying that the challenge has all been plain sailing but that is where the committment comes in.

Never Give Up!

According to Stephen Larsen, only 30% of the people that start the challenge are still in it now. I am pretty sure that is reflective of all online courses that people buy – me included. But, the challenge has been different because you are actually taking action steps every single day. I think it’s the progress that you make along the way that helps keep you on track. 

Given that we all have busy lives, I think it’s important to have some internal pressures too. I can see how it would be easy to give up along the way but I am so glad that I haven’t. Every challenge and win is all just part of the journey. Worth it!

As Vishen Lakhiani says,

“Most people overestimate what they can achieve in a year but underestimate what they can achieve in three years.”

Vishen Lakhiani – Code of the Extraordinary Mind

I plan on hanging in.

Remember That Marketing Is Still About People

I know that I will never forget the people behind any marketing that I do.

This is for two reasons.

  1. Unethical marketers. I have been scammed too many times by sales letters and products that only ever give you a portion of the story. In most cases, leaving you more confused than ever and despondent because success online clearly only works for ‘other people’. 
  2. Purpose. This blog was set up for the sole purpose of documenting/discussing/teaching the challenges I have had along the way in the hope that it could help someone else.

After doing this challenge, I know that success online isn’t just a pipe dream. This challenge has strengthened my resolve to keep going until I can be in a position to do what Russell, Stephen, Julie and Ed are doing.

Onward and upwards!

Struggles! Is Clickfunnels Worth it?

At the end of the second week of the One Funnel Away Challenge and I have to admit I’m really struggling.

A funnel that I had already written through the bootcamp has been a technical nightmare for me to set up – given that I am not technical in the slightest. I have this horrible feeling that I am making things a lot more complicated than it needs to be but I am not sure how to change that. 

It feels a little bit like the old days when I had to learn how to do everything, learn what various bits of jargon and new terminologies mean before I can move forward. Wall after wall seems to be further confusing me and I feel a little bit like I am going around in circles.

If you are technical or understand SMTP and domain integrations, then you would be off and running. I on the other hand am having to learn how to get a clue.

Time To Get A Grip! Opportunity Cost

Many things about this challenge have reminded me of things that I already knew but have chosen not to do or forgotten to do. I do want to know about all of the aspects of this business but I am not sure that I need to be learning those things now. Click funnels has got an awesome support team that generally respond within in minutes and usually fix any issues that you’re having but in this case, I just couldn’t get my email sequence to send to my opt ins.

With Stephen Larson’s opportunity cost ringing in my ears, I decided it was time to get a grip and stop trying to do it all myself. Personally, I have lived my life and taught my daughter (probably wrongly) that if you can do it yourself, don’t ask someone else to do it. I get it from my Dad. We all get these BRULE’s (Bullshit Rules) about life. All well meant and learnt from their life experiences but I am not sure they serve us now.

So, opportunity cost. I decided to outsource the technical stuff so that I can get on with the writing. I never wanted to trade a job for a job so I am going to have to outsource the tough stuff and do more of the fun stuff.

Hooks, Hooks And More Hooks

To be perfectly honest, the technical stuff isn’t the only struggle. One of the tasks from this week was to work on our ‘hooks’ to get our customers attention. I have to admit to having a total brain freeze all weekend on this one. The only hooks I have ever used is to catch fish!

A bit out of my comfort zone!

I am sure that I am like a lot of people that have been raised to have an open mistrust of pushy sales people. Those car salesmen people. People that are really only in for their profit. Only there to rip you off and sell you a lemon. I know that I have this BRULE deeply ingrained. I know because I have this reluctance to ‘sell to people’ because it makes me feel tarnished or I think I will need to be really pushy or a trickster to get someone to buy from me.

I know that I need to get clear of the pushy salesman view because it is a huge block to my success and my ability to be able to help others. 

To explain, one of the ‘reminders’ I spoke about earlier that I have got from the challenge – is that marketing isn’t sleazy and it certainly doesn’t have to be pushy. Sales and marketing done well and ethically is actually a force for good. It was a real epiphany for me to realise that ‘good’ marketing actually helps a lot of people to find products or things that they want and need.

All of us that have this view of the pushy sales man (or woman) need to ditch it as the BRULE that it is. The whole reason why I promote Clickfunnels is because it is an excellent product that makes creating sales pages and funnels quick and easy (except for my SMTP issue – which is my issue) to use with an outstanding support system. 

For a non-creative person, the software at Clickfunnels is fantastic.

Plan A – Doing It All Myself to Plan B – Move it on!

Russell Brunson and Stephen Larson are re-enforcers and tutors. I have already learnt a lot on this challenge and been thankfully reminded of many others. The daily videos and homework are an excellent motivator to stay on top of the daily tasks. I have spent my weekend working on mine to make sure that I don’t fall behind and miss something along the way.

That is not generally me – I am a manana kind of girl! 

Clickfunnels has put me in competition with myself. Calling this 30 days a challenge has changed everything. Along with Russell and Stephen, I am holding myself accountable for getting this done. That’s a great thing.

So, the other funny thing. I’m not much of a planner either. After completing this weekends task (which I struggled with because of the hooks), I looked at the completed page and realised that Russell had just made me ‘plan’!

in front of me, I had these train tracks for the funnel that we will be making next week. That’s exciting. And, now I don’t feel quite as overwhelmed. 

Plan B – done. 

Technical stuff – gone and sorted. 

Exciting times!

Is Clickfunnels Worth It?

So far? Absolutely!

Sense of Purpose. Where Did It Come From?

A little while ago, I asked for feedback on my website. One of the comments that came back really surprised me. It was this:

“Your website talks about wanting to help a lot of people – but you never say why.”

As a New Zealander born and raised in the 60’s, we weren’t brought up to talk about ourselves. In fact, it was a little bit frowned on. You know. Don’t be a show off. Stop attracting attention. Be quiet. All of those things. 

So, talking about myself is not something that comes naturally and generally something that I want to stop doing as quickly as possible  That’s why it never occurred to me that someone would care ‘why’ I wanted to help others.

I suppose that’s why it’s time to elaborate.

A Look Back

Thirteen years ago, my partner and I decided it was time for a change in scenery. We were doing okay in New Zealand but it was still a struggle with two teenage girls, a mortgage and average incomes. So we decided to move to Australia. I had lived there for many years and didn’t have such great memories of the place but my partner had never lived out of New Zealand. We made the leap. We took my daughter but left my step-daughter behind to be with her mother.

My partner was excited to go but obviously sad to leave his daughter behind. We felt we had to go to see if we could make more money and get ahead. We rented our and moved in with my mother who lived in Perth. At 37 it’s not ideal to be living with Mum with your partner and daughter. Full credit to my Mum and my Step-Father, they took us in and as it turned out had to put up with us for much longer than planned.

You see, the plan was to stay with Mum for a short time and then rent a house.

Unfortunately, it didn’t turn out like that. 

Stressful times!

For two years, I applied for hundreds of jobs. Many of them way below the income  and role I had left in New Zealand – just to get a job to help with the bills. My partner had a high earning job working very long hours but it just covered our bills back home, the rent to my Mum and not much more. We didn’t go anywhere. Didn’t have any nights out and certainly did not see any of the Countryside – let alone have a holiday.

Then my partner lost his job for a while and it started getting really scary. I was juggling all of our remaining funds and talking to the bank – A LOT. For two years, I struggled with the bank – re-financing and praying that we wouldn’t lose the house. We really needed two incomes to make our lives work.

My partner was amazing and not once held it against me for not working those two years. I hope in part that this was because I spent every spare minute of the day on my laptop learning and writing. My stepfather set me up in the second lounge with a spare side table that they had and I sat there day after day trying to teach myself how to set up a money making website so that I could support my family.

It was heartbreaking to have to tell my daughter that we couldn’t afford to buy her treats or the niceties that her mates had at school. All we could manage was the bare minimum in clothes and her school costs. What a terrible Mum! Definitely felt like a complete failure. 

Internet marketing was completely new to me and pretty alien. Both my partner and I have backgrounds in the construction industry. They couldn’t be further apart! Not to mention the added bonus that I had zero technical ability with the internet. I could work a spreadsheet and microsoft word but no understanding of coding, website hosting, PPC, SEO, marketing – pretty much everything you need to know to start an internet business.

Every step was a road block and every step was something that I needed to learn to get to the next step. And..

New Zealand style roadblock!

When something broke? Days and days of trying to figure out what was going on to try and fix it. There wasn’t the help or support that there is now and there were a lot of sharks. I downloaded every free e-book I could find that would help me “get there” but they were all missing peices because they were really only just sales letters. Which I didn’t know at the time. My inbox looked like my junk folder does now.

Giving Up – Letting Go?

Nothing worked. Not a cent earned and two years of effort.

I listened to everyone’s advice and believed that the online thing just wasn’t for me. I didn’t have the skills or the knowledge. 

After two years, we packed up and came home.

Back in New Zealand, I had my Dad telling me that we had made a mistake. That we would have been much better off staying in NZ and much further ahead. I couldn’t really argue the point but I had already been listening to the same message from my family for the two years prior. I have to say that it got a bit tiring!

This is how old I felt

All my friends had families, were travelling the world and having time off. Not us. We worked and worked and just kept trying to get back on our feet.

Any thoughts of a profitable online business were parked and let go of. Had to be responsible and do the right thing. Do what adults do. Get a job and get on with it.

We’ve been doing that for the last ten years. But, I have always had this nagging. This constant discomfort. Something that I knew but wasn’t quite getting. So, I went back on the hunt.

Along Came Russell Brunson!

Far from being an internet marketing expert, my two years of trying to figure out this online thing put me in good stead to smell out the rubbish sales pages.

It was a Facebook Ad that got me. One simple click and I drifted into Russell Brunson’s expertly crafted funnel. Knowing that in the internet marketing world — some things are way too good to be true, I did my research before buying.

Armed and now dangerous, I decided to take the One Funnel Away Challenge and get the 14 day free trial of Clickfunnels!

I’m so happy I did!

From floundering around years ago, I finally feel that I have some direction. My online marketing business is no longer in the too hard basket and I am a firm believer that anyone can do this. A pretty huge turnaround in thinking for me!

Yes, It Was Hard!

Investing in the One Funnel Away Challenge was a no brainer. The risk was that I would lose my $100 bucks and still come away with very little but the potential benefits were huge.

It’s my 50th year and I seriously had to question why I was putting any new stress into my life but there was that nagging again! I had to have a go. I’ve always liked a challenge.

I still struggled with some of the techie stuff but I got there — with heaps of help from Clickfunnels. I am virtually on a first names basis with many of them and I am sure they got sick of seeing my name pop up — but hey?

Happy End Result

Now 30 days later, I have a fully functional funnel that I am delighted with. It’s earning and I am counting the days to firing my boss. I couldn’t be happier or more excited!

One Funnel Away…




Russell Brunson’s One Funnel Away – Only $100?

Until two months ago, I had never heard about Russell Brunson or any of his products. If you spend much time on the internet, you will probably think that I have been hiding under a rock. Especially when I now know that “the people in the know” on the internet are comparing Russell Brunson’s rise to that of the IPhone.

Anyway, I was seriously tempted to buy the whole package but thought I would test the waters first. I understand that Russell Brunson has exceptional selling powers but in the time that I have been watching his training and other various footage, I am finding him to be believable and trustworthy. It certainly is not hard to find raving testimonials about Russell Brunson and his ClickFunnels software. Russell Brunson sure does seem to be taking the internet by storm.

Always interested in a challenge, I purchased the June 30 day One Funnel Away Challege. The One Funnell Away Challenge comes from a story that Russell tells about his various businesses, failures and challenges along the way. Long story short, he developed the “one funnel that saved us.” It is a compelling story and hugely motivational.

This success story really appealed to me and I know many reading this will think that I have just been caught up in the sales pitch. But, I don’t think so. It appealed to me because it felt truthful. Anyway, the proof is in the pudding! For a $100 investment, I didn’t think I had a lot to lose to see if this guy was all that and his product did what he said it did.

Five days in and I have to say that I am loving it. It has been full but so far worth it. 

Russell Brunson Knows His Stuff

I can’t recall which video I heard Russell say this (otherwise I would add the link) but he mentioned once that people love to receive packages in the mail. The guy was so pleased with the surprise package that he emailed a video of himself to Russell. When my package arrived on the doorstep for the One Funnel Away Challenge, I have to say that I was excited! 

The weird thing is that I buy stuff online all the time and never (well almost never) get excited when something turns up. Most of the time I have forgotten what I ordered and have to open up to be reminded! I know – first world problems. 

All that aside, the box was epic! The logo on the side of the box is like Tom Cruise doing his Mission Impossible thing hanging from a wire. Here’s a pic of my box that I took a photo of that day – which I also never do. I am starting to wonder if all the video’s I have watched of Russell that he has implanted some serious subliminal messages. If I was a conspiracy theorist – I’d go back to hiding under my rock.

Stephen Larsen & The First Five Days

As I have already said, Russell Brunson has a super power in sales but it seems his partner in this programme Stephen Larsen has similar powers but also excellent motivational skills!

I have followed along diligently so far and have not missed a day. If i am being honest, I have so many things on the go at the moment that it is easy to get distracted and move on to something else for a while. But, with the One Funnel Away Challenge, I just don’t want to.  I am enjoying the content of the video trainings and feel that they are definitely building to a much bigger end. 

Stephen Larsen is the first to tell you that his exuberance on the video’s is part of his marketing strategy but it is very engaging. It is most definitely not boring. I honestly get the feeling that both Stephen Larsen and Russell Brunson want to see their customers succeed in this business – and that is nice.

The first five days has been about building belief. The belief that this system works and can be used by anyone to model their businesses in the same way. I love this. I’ve never been one for pep talks but one of the things that Stephen stresses in the training is that successful marketers have gotten out of their own heads. The lesson here (aside from belief) is that successful marketers have turned their biggest weakness into their strongest asset. I’m looking forward to doing that!

It looks like a big part of the strategy is video marketing. GULP!

BUT, after the last five days I am now feeling quite comfortable about progressing down the video track. I just have to learn to be comfortable with it. Now I know that it’s just practice makes perfect. 

The ‘Who’ Not the ‘How’

This is one of my biggest issues. One thing that I have learnt so far, is that it is a common human characteristic to try to throw something of themselves into a tried and true system by changing it. Being a business student, I know all about Opportunity Cost and why it’s stupid to spend time on something when I can pay someone else to do it cheaper and faster than I could.

But, I STILL do it! So frustrating. I am that person who labours over a logo and struggles with the doubt that it looks like unprofessional crap. This particular lesson gave me the reminder that I needed to get my head back in the game. 

Russell introduces a really good tool about now as well called the ClickFunnell Rolodex. It’s actually pretty helpful and you know that the people providing services on this site have actually been vetted, are less likely to take your money and run and can do the job.

Stories Have It!

By no means am I a marketing Guru but I have been in business for a long time and have been in training for internet marketing on and off for years as well. But, one of the things I do know is that telling stories in marketing is a strategy to get people to “like’ you and build trust. 

The funny thing about the One Funnel Away Challenge is that I know that this is all part of the sales process and that I am being groomed for a sale. In this Challenge, I just don’t care. The stories are informative and interesting. And.. I still feel that the story tellers themselves do have the end-users best interests at heart.


So far, I have really enjoyed the challenge and all of the resources that come with it. I love the hard copy workbook that is sent with the package, the MP3 player and the course content. It has me looking forward to what is to come and made me not want to miss a day.

The One Funnel Away Challenge website claims:

“The Life You Want, The Marriage You Want… The Family That You Want, Is Going To Be Fueled By The Business You Build…”

I am not sure that the One Funnel Away Challenge can do all of that, but it has certainly lived up to the promises made so far.